Work · Ecommerce
Influencer seeding, from first contact to posted content.
Influencer seeding software for HexClad that replaced ClickUp lists, spreadsheets and manual email, with orders sent straight to Fulfil.io.
Recent campaigns
Seeding at this scale outgrew ClickUp
Before
Requests to send product to creators ran through ClickUp task lists, spreadsheets and email threads. Orders were keyed into Fulfil.io by hand, outreach went out as individual emails, and applications came through a separate form tool.
What we built
Software for the HexClad team and its partner agencies to find and sign up creators, run seeding campaigns and send them product. Orders go to Fulfil.io automatically, and delivery, stock and product cost are tracked alongside them. Seeding means sending product to creators in the hope they post about it, rather than paying them to, so the system also tracks who posts.
[Client quote, one or two sentences.]
What the seeding team uses every day
Applications in six languages
A public application form in English, Spanish, German, French, Dutch and Italian. Approved applicants become creator records automatically.
Campaigns and outreach
Campaign emails, reminders and sign-up links sent from the system.
Orders sent to Fulfil.io
Orders go to the warehouse system automatically, with a check that stops the same order going twice. Status and tracking come back automatically.
Brand mentions
Instagram and TikTok posts that mention the brand are matched to the creator who posted them.
Agency access
Partner agencies submit product requests for their own creators and see only their agency's requests.
Stock and cost reports
Product costs by region, stock for each product and a 12-month stock forecast.
What it replaced
| Area | Before | After |
|---|---|---|
| Product requests | ClickUp task lists | Requests with status updates and team chat in one tool |
| Orders | Keyed into Fulfil.io by hand | Sent to Fulfil.io automatically, with status and tracking coming back |
| Outreach | Individual emails | Campaign emails, reminders and sign-ups handled by the system |
| Applications | A separate form tool | A built-in form in six languages |
| Creator data | Spreadsheets | One record per creator, with duplicates flagged |
Who uses it and what it connects to
- Roles
- Super admin, admin, editor, viewer and agency. Viewers cannot see addresses or other personal data.
- Fulfil.io
- Orders go out. Products, stock in each warehouse, order status and tracking come back.
- Instagram and TikTok
- Brand mentions read in and linked to creators
- Outreach, reminders, approvals and invites sent through Resend
- Warehouses
- Stock and product costs tracked for each warehouse and region
More work
Talk to us about a system like this.
Tell us what your team does by hand today. The first call takes 30 minutes, and we'll say whether we can help.
Book a call